Home » Where to Go Wedding Dress Shopping at the Jersey Shore

Where to Go Wedding Dress Shopping at the Jersey Shore

by Jessica Norton
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Bridal boutiques located on the Jersey Shore cater to a variety of aesthetics and styles. Whether the bride is looking for a classic gown or a more bohemian look for their wedding day, shopping experiences and consultations at upscale bridal boutiques in towns like Asbury Park, Red Bank, and Freehold, will guide brides to the gown of their dreams. Each boutique has its own personalized shopping and try-on experience that creates a unique and memorable day for brides-to-be and their loved ones. Bridal consultants take the time to understand the bride’s vision, preferences, wedding theme, and price points. While some brides may say “Yes” to the dress at the first try-on, others may need to visit multiple stores to see what else is out there. From alterations to dress preservation and return policies, we’ve rounded up everything you need to know about the Jersey Shore’s best bridal boutiques.

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Asbury Park

Abigail Bride | 209 Bond Street

Abigail Bride on Bond Street in Asbury Park is open by appointment only. Appointments can be made by contacting Abigail Bride via phone or email. Dress appointments last 90 minutes. The store accommodates one party/appointment at a time, so dress try-ons are personal and private. Abigail’s sample gowns range from size 6 to 14. Dress prices at Abigail Bride range between $2,800 and $3,600. The bridal shop does not have in-house alteration services but will provide local recommendations if needed. All gowns are made-to-order upon purchase for the bride, so returns and exchanges are not possible. Full payment is expected at the time of purchase. Guests are allowed to bring champagne to appointments as long as it’s white. For obvious reasons, red wine, rose, other drinks (including coffee and smoothies), and food are not permitted inside the store. Asbury Park’s metered parking is available on all of the surrounding streets and a plethora of restaurants are open to enjoy a post-try-on (and hopefully celebratory!) meal.


Azaria Bridal | 3710 US-9 South D21


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Azaria Bridal is a full-service boutique located inside the Freehold Raceway Mall in Freehold, New Jersey. Customers will find wedding dresses, dresses for the mother of the bride and mother of the groom, bridesmaids dresses, tuxedos, and flower girl dresses. Wedding gown preservation kits are also available for purchase directly from Azaria Bridal. Besides Azaria Bridal’s huge collection of couture and designer bridal gowns, they also feature a unique selection of evening wear, pageant gowns, prom dresses, and a variety of gorgeous accessories. Wedding dress appointments can be made on Azaria Bridal’s website.


Giana Scanelli Bridal | 555 Newman Springs Road


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Giana Scanelli Bridal is a bridal shop where both a bride and groom can find everything they need for their wedding day. Giana Scanelli Bridal provides everything from dresses to alterations, custom suits, custom bridal accessories, and event invitations. Dress try-on appointments can be made on Giana Scanelli Bridal’s website.

Read More: Where to Celebrate a Bachelorette Party in Asbury Park + Beyond


Castle Couture | 355 US-9

Castle Couture’s luxurious salon is filled with thousands of gorgeous gowns and dresses. The experienced bridal consultants at Castle Couture carefully guide brides looking for their dream wedding dresses. Dresses at Castle Couture start at $1,500 and go up to $5,000. From romantic lace to Cinderella ballgowns and fit and flares, Castle Couture promises to have something for every bride. Castle Couture’s Curvy Couture collection features dresses up to a size 32. The accessories department is filled with a stunning collection of beautiful veils, headpieces, belts, and jewelry — so brides can complete their entire look all in one place. Castle Couture does not accommodate walk-in clients but accepts appointments made in advance. Bridal appointments can be made by calling Castle Couture at (732) 617-1414 or emailing info@castlecouturenj.com.

The Curvy Bride | 357 US-9


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The Curvy Bride bridal boutique is located at 357 US Highway 9 in the Towne Pointe Shopping Center in Manalapan, New Jersey. The Curvy Bride specializes in wedding dresses for plus-size brides, exclusively carrying sizes 14-34 in-store. The price range of dresses available at The Curvy Bride ranges from $1,500 to $3,500. The Curvy Bride is open by appointment only. The Curvy Bride’s private appointments include an intimate bridal suite along with a personal stylist. Complimentary signature appointments at The Curvy Bride last 1 hour and 15 minutes and can accommodate the bride and four guests. All sales from The Curvy Bride are final. There are no refunds, exchanges, or cancellations. Appointments can be made on The Curvy Bride’s website.

Hearts For You Bridal | 100 US-9

Hearts For You is a mother-daughter-owned bridal boutique in Manalapan, New Jersey that sells wedding gowns, bridesmaid dresses, mother-of-the-bride and groom dresses, and flower girl dresses. Designers featured at Hearts For You include Essense of Australia, Maggie Sottero, Martina Liana, Sottero + Midgley, Enzoani, and Stella York. Each bridal appointment is 90 minutes long. Hearts For You requires either a 75% deposit or a full payment when placing an order for a dress. All sales are final and once the dress has been ordered, no changes can be made. A third-party seamstress who works on-site is available to Hearts For You customers. Appointments to try on wedding dresses at Hearts For You can be made on the website.


Belle Bridals | 749 Highway 35


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Belle Bridals is an appointment-only bridal boutique located in Middletown, New Jersey. Belle Bridals features a wide variety of designer wedding gowns, bridesmaids gowns, as well as mother-of-the-bride and groom gowns, and on-site alterations. Appointments can be made by calling (732) 671-3800 or emailing bellesbridal@hotmail.com.

Point Pleasant

FBM Bridal Boutique | 726 Arnold Avenue


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FBM Bridal is a full-service bridal boutique located in downtown Point Pleasant Beach. FBM will walk brides through their entire wedding dress experience, starting with their first appointment. Designers featured at FBM include Kelly Faetanini, Beccar Couture, LIV by Kelly Faetanini, Love Story Bride, Van Der Velde, Chantel Lauren, and La Curve by Beccar Couture. FBM Bridal also sells bridesmaid dresses and bridal accessories such as denim jackets, earrings, crowns, clutches, and shoes. Bridal appointments for FBM Bridal Boutique can be booked online.

Red Bank

The Barefoot Bride | 65 Monmouth Street

The Barefoot Bride in Red Bank, New Jersey is a bridal salon and event planning service. The Barefoot Bride’s bridal boutique features designer wedding gowns, bridesmaid dresses, and mother-of-the-bride and groom dresses. The store also features bridal-themed gifts such as jewelry, bags, and shirts. The Barefoot Bride has alteration services on-site. The Barefoot Bride is by appointment only. Bridal appointments can be booked online or by calling 732-747-4014.

See More: Where To Preserve Your Wedding Dress in North Jersey

Mustillo’s | 11 Broad Street


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Mustillo’s is Monmouth County’s, “first family of formal elegance.” Mustillo’s provides an outstanding selection of designer merchandise including bridal gowns, bridesmaid dresses, mother-of-the-bride and groom dresses, as well as formal attire for family and guests. The bridal store’s accessory collection features veils, headpieces, jewelry, and belts. Custom alterations are available on-site by Mustillo’s qualified seamstresses. Mustillo’s dress shopping appointments can be made on the store’s website.


Aisle + Veil Bridal | 1861 NJ-35 Suite 106

Aisle + Veil Bridal is a new, appointment-only bridal boutique located in Wall, New Jersey. Aisle + Veil’s gowns range in price from $1,800 to $7,500. Designers featured at Aisle + Veil include Anna Campbell, Justin Alexander, Madi Lane, Marquise, Stella York, and Twigs + Honey, to name a few. The bridal boutique does not have in-house alterations but the staff will recommend seamstresses based on the customer’s final gown choice. All sales are final and cannot be canceled. Refunds or exchanges will not be accommodated. Initial bridal appointments last 90 minutes while gown pick-up appointments are allocated for 30 minutes. Aisle + Veil bridal appointments can be made online.

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